Whom Do You Serve?

Almost invariably, when talking to beginning solopreneurs about their ideal client base, I will always hear something along the lines: I can help anyone who needs a beauty treatment Everyone needs therapy, so I shouldn’t limit myself to a particular group I want to reach as many fans as possible, therefore I’m not limiting myselfContinue reading “Whom Do You Serve?”

On the Importance of a Supportive Network

Last weekend I went to a gig in London where I met many of my old friends. In between the (admittedly loud) tones of the performing bands, we caught up with stories about the past, discussed the present and made plans for the future. Some of these discussions are likely to give birth to futureContinue reading “On the Importance of a Supportive Network”

How I Turned Disaster Into a Win

Last Saturday I performed a solo gig at a local annual festival. That festival is a quite big affair in my town, with a number of performances of various artists spread over several venues. The events celebrated the versatility and talent of local artists who have made of this town a cultural powerhouse over theContinue reading “How I Turned Disaster Into a Win”