Almost invariably, when talking to beginning solopreneurs about their ideal client base, I will always hear something along the lines: I can help anyone who needs a beauty treatment Everyone needs therapy, so I shouldn’t limit myself to a particular group I want to reach as many fans as possible, therefore I’m not limiting myselfContinue reading “Whom Do You Serve?”
Category Archives: business
On the Importance of a Supportive Network
Last weekend I went to a gig in London where I met many of my old friends. In between the (admittedly loud) tones of the performing bands, we caught up with stories about the past, discussed the present and made plans for the future. Some of these discussions are likely to give birth to futureContinue reading “On the Importance of a Supportive Network”
Only You Can Decide Your Worth
In the money-driven society we live in, we attach high importance on the ‘cost’ of things. However, very often our understanding of the true meaning of value is inadequate, and based on habit rather than a deeper insight about how that value is linked to our self-worth. We have a good idea of the valueContinue reading “Only You Can Decide Your Worth”
It’s Personal, Not Business
Recently, I sat on a training course delivered by a business coach. He expressed the interesting (and quite divisive) view that you can only be a proper coach when you work on people’s businesses. He mocked the concept of a ‘life coach’ as someone who isn’t measuring any real goals. They instead waffle on aboutContinue reading “It’s Personal, Not Business”
There Is No Work-Life Balance
Multi-entrepreneur Elon Musk has famously claimed to have regularly worked 120+ work weeks. He recommends that business founders work 80+ workweeks in order to achieve success. American lifestyle guru Tim Ferriss on the other side, has advocated the 4-hour work week in order to free yourself from the shackles of corporate work and live theContinue reading “There Is No Work-Life Balance”
Who Do You Need to Be in Order to Be Happy?
There is perhaps no other topic in the world about which more volumes have been written than the pursuit of happiness. In a world where it becomes increasingly clear that we need to create our own purpose and destiny rather than relying on some metaphysical system to introduce meaning to our lives, shaping our ownContinue reading “Who Do You Need to Be in Order to Be Happy?”
7 Lessons from Self-Releasing My Music
I am an amateur musician. I love creating and performing original music, but I have never found the nomadic lifestyle of the touring musician attractive and therefore I have never pursued a professional career as an artist. Having said that, I have been taking the business side of music more and more seriously in recentContinue reading “7 Lessons from Self-Releasing My Music”
Know Your Values- Interview with Dr Bridget NLP
In my most recent podcast conversation with Dr Bridget, my coach and NLP trainer, we discussed Neuro Linguistic Programming (NLP), curiosity, values, identity, goals and much more! A former GP and medical director, Bridget is now known as the Chief Unsticker: she helps business owners get unstuck from their unhelpful thinking patterns and create clarityContinue reading “Know Your Values- Interview with Dr Bridget NLP”
You Don’t Need Motivation, You Need Commitment
I’m willing to place a bet that every single day, you are doing a number of things that don’t particularly fire you up. Consider the following questions: Do you wake up every day motivated to be at work on time? Are you jumping with joy whenever you embark on another trip to the supermarket forContinue reading “You Don’t Need Motivation, You Need Commitment”
Freedom Is About Being In Charge Of Your Time
In the coaching and mentoring circles I frequent, I am often told by marketing gurus that being self-employed is the essence of being free. All you need to do is give up your job, start your own business and you will get immediately a taste of personal freedom and unlimited potential for abundance. As aContinue reading “Freedom Is About Being In Charge Of Your Time”
KostasTheCoach-The Freedom Composer 