Almost invariably, when talking to beginning solopreneurs about their ideal client base, I will always hear something along the lines: I can help anyone who needs a beauty treatment Everyone needs therapy, so I shouldn’t limit myself to a particular group I want to reach as many fans as possible, therefore I’m not limiting myselfContinue reading “Whom Do You Serve?”
Category Archives: sales
7 Lessons from Self-Releasing My Music
I am an amateur musician. I love creating and performing original music, but I have never found the nomadic lifestyle of the touring musician attractive and therefore I have never pursued a professional career as an artist. Having said that, I have been taking the business side of music more and more seriously in recentContinue reading “7 Lessons from Self-Releasing My Music”
7 Marketing Tips for Independent Artists to Increase Sales
The latest Bandcamp Friday has given me once again the opportunity to observe the variety of marketing techniques used by independent musicians to promote their work. And I have to say, a lot of what I’ve seen wasn’t pretty. Bandcamp Fridays are shaping up to be a blessing for independent artists, as they offer aContinue reading “7 Marketing Tips for Independent Artists to Increase Sales”
How Do You Find Your Inner Symphony?
Freedom is a big word nowadays; people refer to it in a number of different contexts, including having the freedom to ‘do what they want’, not to comply with government regulations etc. But according to Mira, freedom is about utilizing your whole being, including your intuition, to take decisions and lead your life. Applying esotericContinue reading “How Do You Find Your Inner Symphony?”
Why I Would Prefer a Magic Penny to Three Million (and You Should Too)
In his classic book ‘The Compound Effect’ Darren Hardy describes how the key to long-term success lays in small everyday decisions and positive actions that are repeated consistently. He gives a hypothetical example of having the choice of either accepting three million dollars now, or being given a magic penny that multiplies every single dayContinue reading “Why I Would Prefer a Magic Penny to Three Million (and You Should Too)”
Who Do You Want To Be?
In business and in life, we often think that our success is dependent on having the right answers ready to the questions reality asks. A true mark of success, we reason, is being able to know the solution to every challenge and problem in our area of expertise. After all, isn’t this what successful entrepreneurs,Continue reading “Who Do You Want To Be?”
Why Doing Less Will Help You Achieve More
3 Ways to Beat Procrastination The 7 Secrets of Successful Entrepreneurs The Truth About Why Most Start-ups Fail I’m willing to place a bet that at some point, as someone motivated and determined to improve your personal or professional life, you will have been swayed by a headline similar to those above. We feel anContinue reading “Why Doing Less Will Help You Achieve More”
The Art of Conversational Sales
I recently spoke with hypnotherapist and sales expert Philip Carrington-Spence about the art of conversational sales for coaches and therapists. In this almost hourly live chat we discussed some typical pain points for solopreneurs when it comes to making sales calls.