Almost invariably, when talking to beginning solopreneurs about their ideal client base, I will always hear something along the lines: I can help anyone who needs a beauty treatment Everyone needs therapy, so I shouldn’t limit myself to a particular group I want to reach as many fans as possible, therefore I’m not limiting myselfContinue reading “Whom Do You Serve?”
Tag Archives: business niche
Cultivating a Champion’s Mindset
Last week, I had a fascinating chat with Kickboxing Champion Jessica Fleischer. In this fascinating conversation, which can be viewed above, we learn about what it takes in order to develop the mindset of a champion. What can we learn and apply in our day-to-day business as solopreneurs? Some highlights: Know your mission: Jess didn’tContinue reading “Cultivating a Champion’s Mindset”