Tag Archives: ideal client

Whom Do You Serve?

Almost invariably, when talking to beginning solopreneurs about their ideal client base, I will always hear something along the lines: I can help anyone who needs a beauty treatment Everyone needs therapy, so I shouldn’t limit myself to a particular group I want to reach as many fans as possible, therefore I’m not limiting myselfContinue reading “Whom Do You Serve?”

Build Your System on Evidence, Not on Dogma 

How can we know what’s true? This is one of the big philosophical questions of our era. Philosopher Ken Wilber states that we currently live in a postmodern era conscious of the failure of the rational insights of modernism to solve the world’s problems. As a result of this, we have come to give anContinue reading “Build Your System on Evidence, Not on Dogma “

The Business of Making Art

Tomes of books have been written about the Art of Doing Business, but today I want to say a few words about the Business of Making Art. As a part-time musician and composer, one of my obsessions is helping musicians and artists in general to achieve their goals. These goals vary, and I can confidentlyContinue reading “The Business of Making Art”