Almost invariably, when talking to beginning solopreneurs about their ideal client base, I will always hear something along the lines: I can help anyone who needs a beauty treatment Everyone needs therapy, so I shouldn’t limit myself to a particular group I want to reach as many fans as possible, therefore I’m not limiting myselfContinue reading “Whom Do You Serve?”
Tag Archives: music marketing
7 Lessons from Self-Releasing My Music
I am an amateur musician. I love creating and performing original music, but I have never found the nomadic lifestyle of the touring musician attractive and therefore I have never pursued a professional career as an artist. Having said that, I have been taking the business side of music more and more seriously in recentContinue reading “7 Lessons from Self-Releasing My Music”
7 Marketing Tips for Independent Artists to Increase Sales
The latest Bandcamp Friday has given me once again the opportunity to observe the variety of marketing techniques used by independent musicians to promote their work. And I have to say, a lot of what I’ve seen wasn’t pretty. Bandcamp Fridays are shaping up to be a blessing for independent artists, as they offer aContinue reading “7 Marketing Tips for Independent Artists to Increase Sales”
The Business of Making Art
Tomes of books have been written about the Art of Doing Business, but today I want to say a few words about the Business of Making Art. As a part-time musician and composer, one of my obsessions is helping musicians and artists in general to achieve their goals. These goals vary, and I can confidentlyContinue reading “The Business of Making Art”
KostasTheCoach-The Freedom Composer 