Almost invariably, when talking to beginning solopreneurs about their ideal client base, I will always hear something along the lines: I can help anyone who needs a beauty treatment Everyone needs therapy, so I shouldn’t limit myself to a particular group I want to reach as many fans as possible, therefore I’m not limiting myselfContinue reading “Whom Do You Serve?”
The latest Bandcamp Friday has given me once again the opportunity to observe the variety of marketing techniques used by independent musicians to promote their work. And I have to say, a lot of what I’ve seen wasn’t pretty. Bandcamp Fridays are shaping up to be a blessing for independent artists, as they offer aContinue reading “7 Marketing Tips for Independent Artists to Increase Sales”
I recently spoke with hypnotherapist and sales expert Philip Carrington-Spence about the art of conversational sales for coaches and therapists. In this almost hourly live chat we discussed some typical pain points for solopreneurs when it comes to making sales calls.